Recent examples of my branding and copywriting work in English.

Tone of Voice and website copy, Rastrello

Rastrello is a luxurious boutique hotel in a small village in Umbria, and a shining example of sustainable hospitality in 2025. I was able to create a grounded and warm tone of voice and then translate it into website copy covering local experiences, a community-inspired pasta cookbook by the village “nonnas” and an annual olive harvest performed by hand by the hotel owners, friends, and guests. Commissioned by Design Hotels.

film concept and script, Ottobock

Ottobock is a globally celebrated producer of high-quality prosthetics, and their new Genium X4 knee is a revolutionary product for above-the-knee amputees. Showing each of our six talent’s individual benefits was really key to understanding this product, as well as the unique challenges of living with a prosthetic limb I hadn’t ever thought of. I created the campaign slogan, storyboards and scripts for six individual user stories films (some in German and English) as well as an overall film script showing all six users in their natural environments.

Film script, This Place

I was asked to write a video script for This Place, a medically-backed CBD brand based in Berlin. The script reflects an innate knowing in women how to heal themselves, and taps into themes of femininity, nature and intuition. I love the aesthetic of the film and product design too, so it was a joy to come up with a language that thematically and phonetically paints the brand’s values. I was thrilled to see my script copy repurposed for an out of home poster campaign, too. Written in English and German, commissioned by YummyColours.

What the client says:
“This Place is a brand that celebrates meaningful wellness, unmatched quality and reveres the importance of rituals. YummyColours was tasked to introduce the brand with its first content series. With Alexandra's creative writing, we scripted a piece that was speaking to the emotional connection the brand is creating with its customers. Alexandra took the indulgence into ritual to a next level, offering a poetic approach beyond product.”
– Diego Marini, Co-Founder & Creative Director, Yummy Colours

Brand language, website and social media, REMI

Remi offers at-home STI testing kits, but it’s their mission that really caught my eye: destigmatising STI testing for good. I created a brand language that sits between warm and clear, setting an authentic tone for subjects such as unconventional relationship models, sexual openness and quite a few body parts. From writing the website it was a joyous jump to creating social media series and campaigns, such as the Sunday Reflections series, which encourages readers to question some preexisting thoughts they might have on relationships, love and safer sex. Check out (and let us know your thoughts!) Remi’s Instagram page.

What the client says:
”Alex is a creative powerhouse. She is brilliant, witty, fast, and of course, professional. She created our brand language and continues to oversee and manage all things text: branding, website, advertisement, and social media. Alex surprises us daily with her open mind, awareness, sensitivity, and eye for detail. We hope to continue our fantastic relationship for a long time to come, as a gem like her is rare to find.”
– Lisa Mettier, Creative Director, Remi Health GmbH

Social media ads, Eezylife

Eezylife is an AI-driven local suggestions app. The ads disguised as chats between friends are playful, relatable and play on the demographic's current trends and interests. Each ad is fully created by me: from the profile picture and Twitter alias down to the Bitmojis and GIFs. The client reached a 34% decrease in CPA and an average of 78% conversion rate with my assets. Commissioned by Paintgun.io.

What the client says:

“Alex joined us @ PG working on a few of our client accounts and boy did everyone love her input - from creative strategy to copywriting. I never stop adoring her delicate sense of humor, the level of professionalism that she brings into the team as well as her vast knowledge of social media culture. The assets she has helped to create are hysterically funny, very relatable and what's most importantly for advertisers - perform greatly (average of 80% conversion rate!).”
– Alisa Chalakhyan, Head of Operations, Paintgun.io

Founder, Fresh air OUTDOOR CLUB

I started my hiking brand Fresh Air Outdoor Club (previously known as Fresh Air Pink Cheeks) in 2017. Since then it has grown from a blog with a small but loyal following (thanks Mom) to an Instagram account, newsletter, hiking route resource and Facebook page, where I organise quarterly guided group hikes. All content and photography my own.