Recent examples of my corporate copywriting work.
Film script, This Place
I was asked to write a video script for This Place, a medically-backed CBD brand based in Berlin. The script reflects an innate knowing in women how to heal themselves, and taps into themes of femininity, nature and intuition. I love the aesthetic of the film and product design too, so it was a joy to come up with a language that thematically and phonetically paints the brand’s values. I was thrilled to see my script copy repurposed for an out of home poster campaign, too. Written in English and German, commissioned by YummyColours.
What the client says:
"YummyColours accompanied vaay into a new era for the brand giving the a bigger creative platform beyond product. Alexandra captured the essence of our creative work for the brand translating into a very comprehensive, witty, and smart tone of voice. Her ability to adapt the writing to the vibe of the brand is a testament to the flexibility and inventiveness she can bring to the table."
Tone of Voice, vaay
I was commissioned by YummyColours to create a German TOV to accompany vaay’s bright new rebrand and create a useable, hands-on toolkit for their language. Under the guiding principle of their new slogan, Color Outside the Lines, I created a bold, eclectic and vibrant tone that works across different formats and occassions, dialling into different pillars of tonality. The result packs a punch and sets vaay up as a CBD frontrunner with cultural significance.
You can read YC’s full case study here.
What the client says:
“This Place is a brand that celebrates meaningful wellness, unmatched quality and reveres the importance of rituals. YummyColours was tasked to introduce the brand with its first content series. With Alexandra's creative writing, we scripted a piece that was speaking to the emotional connection the brand is creating with its customers. Alexandra took the indulgence into ritual to a next level, offering a poetic approach beyond product.”
Press Kit, Zalando AW2020 campaign
I wrote the press kit to accompany Europe’s biggest online fashion retailer Zalando’s AW2020 fashion campaign, titled “Change is a never-ending story.” The press kit contains a press release, detailed story about the campaign, as well as interviews with the lead talent and cast. Commissioned by Almost Agentur.
What the client says:
”12/10 accountability
13/10 creativity
14/10 empathy
15/10 wordmagic
Alexandra is an all in one package we would ALWAYS book again!”
– Hannah Krutmann, Almost Agentur
Brand language, website and social media, REMI
Remi offers at-home STI testing kits, but it’s their mission that really caught my eye: destigmatising STI testing for good. I created a brand language that sits between warm and clear, setting an authentic tone for subjects such as unconventional relationship models, sexual openness and quite a few body parts. From writing the website it was a joyous jump to creating social media series and campaigns, such as the Sunday Reflections series, which encourages readers to question some preexisting thoughts they might have on relationships, love and safer sex. Check out (and let us know your thoughts!) Remi’s Instagram page.
What the client says:
”Alex is a creative powerhouse. She is brilliant, witty, fast, and of course, professional. She created our brand language and continues to oversee and manage all things text: branding, website, advertisement, and social media.
Alex surprises us daily with her open mind, awareness, sensitivity, and eye for detail. We hope to continue our fantastic relationship for a long time to come, as a gem like her is rare to find.”
– Lisa Mettier, Creative Director, Remi Health GmbH
brand language and website, DCZ Executive Search
As an successful recruiting consultancy, DCZ were looking for a way to stand out from the crowd. What they needed? A story.
Working with the whole team we boiled down this business's core value: sustainability. From the little decisions like low-waste office solutions to how they approach CEO hiring strategies and talent assessments, what matters most is the long-term benefit of everything DCZ do.
With our story becoming clear, DCZ created a complete (and sustainable) redesign of their branding and website, for which I was able to create a straightforward, simple and efficient brand language that sets them up for the next 25 years in business.
What the client says:
”We're a boutique recruitment consultancy and were looking for a more storytelling-based approach for our branding. Alex helped us reposition our brand, and led the complete verbal identity of our new website which now authentically shows how we're different, instead of just "selling" what we do. We're really happy with the result of our new website, and Alex made the process fun and engaging for our team, and we're thrilled to keep working with her for years to come!”
– Carmen Zirngibl, Founder and CEO, DCZ Executive Search
Social media ads, Eezylife
Eezylife is an AI-driven local suggestions app. The ads disguised as chats between friends are playful, relatable and play on the demographic's current trends and interests.
Each ad is fully created by me: from the profile picture and Twitter alias down to the Bitmojis and GIFs. In October 2020 India was expanded as an Eezylife ad territory, which I now create all ads for as well. The client reached a 34% decrease in CPA and an average of 78% conversion rate with my assets. Commissioned by Paintgun.io.
What the client says:
“Alex joined us @ PG working on a few of our client accounts and boy did everyone love her input - from creative strategy to copywriting. I never stop adoring her delicate sense of humor, the level of professionalism that she brings into the team as well as her vast knowledge of social media culture. The assets she has helped to create are hysterically funny, very relatable and what's most importantly for advertisers - perform greatly (average of 80% conversion rate!).”
– Alisa Chalakhyan, Head of Operations, Paintgun.io
#lifestooshort OOH Ad campaign, free2move
In 2019 I concepted and wrote copy for a Berlin-wide advertising campaign showcasing how carsharing with Free2Move saves its users from somewhat unpleasant everyday situations such as bad dates, sweaty commuter trains and freezing cold Berlin bus stops.
Founder, Fresh air OUTDOOR CLUB
I started my hiking brand Fresh Air Outdoor Club (previously known as Fresh Air Pink Cheeks) in 2017. Since then it has grown from a blog with a small but loyal following (thanks Mom) to an Instagram account, newsletter, hiking route resource and Facebook page, where I organise quarterly guided group hikes. All content and photography my own.
Contributor, 10 Adventures
I’m a regular contributor to 10 Adventures, a hiking website aimed at inspiring people to find their ideal next hiking route. Click on the image to read my trip reports!