Howdy.
First off, I’m a bit of a cultural cocktail. I grew up in Düsseldorf, Germany, graduated from a French high school in Metz and studied European Studies and Cultural Sciences in Maastricht, the Netherlands, before moving to London. That’s a lot of moving boxes! In London I worked as a children’s book editor and commissioning editor for 8 years, where I brought book ideas from first concept to publication. That means I got to create books about pretty much anything anyone would ever want to know about sharks, an agony aunt style guide to everything a young girl wants to know answered by histories greatest feminists, and, of course, dozens of books about dinosaurs. No really, dozens.
In 2015 I discovered a new hobby that would eventually turn into a business: hiking. Two years and a 2-month hiking trip around the West Coast of the USA later, I created my hiking blog called Fresh Air Outdoor Club in 2017. As my love for writing and personal wanderlust grew, I moved to Berlin and started a new career as a Copywriter. After a year of working in-house for a startup writing everything from blog articles, press releases, ad campaigns and gentle dishwasher-use-encouragement signs, I decided to become a full-time freelance writer. As well as a diverse range of clients to write for, I now have sole responsibility for the four mugs currently sitting on my desk, as well as the great honour to regularly elect my cat as Employee of the Month.
Some of my favourite things to write, think and talk about are yoga, mindfulness, meditation, the natural world, outdoor gear, small businesses, American literature and Justin Bieber.
You can read my CV below, if you’re into that kind of thing.
Career history
FREE2MOVE, GHM Mobile Development
Copywriter: April 2018 – July 2019
Copywriter for mobility aggregator mobile app Free2Move.
Key responsibilities include:
• creating a consistent and user-friendly tone of voice across all marketing channels, social media and Free2Move’s mobile app
• producing English and German copy for Free2Move’s marketing teams including: CRM and performance marketing (including Facebook and Google Ads)
• producing original content for Free2Move’s blog across SEO and non-SEO topics to build readership, increase organic traffic and brand awareness
• managing social media accounts
• creating original concepts and copy for Out of Home advertising campaigns
CARLTON BOOKS LTD
Senior editor, Executive editor: January 2014 – February 2018
Commissioning, editing and project-managing non-fiction children’s books for trade and export markets.
Key responsibilities include:
• overseeing projects from presentation to press
• producing digital content (Augmented Reality apps)
• working with, and negotiating deals with, licensors including Universal and Hasbro
• creating books from brand style guides
• presenting new ideas to the company
• allocating budgets and schedules, managing creative teams
RED LEMON PRESS, BONNIER PUBLISHING
Editor: May – December 2013
Editing and project-managing non-fiction children’s books for UK trade and co-edition markets.
QED PUBLISHING, QUARTO GROUP
Assistant editor, Editor: April 2011 – April 2013;
Editorial assistant: April 2010 – April 2011
Editing and project-managing fiction and non-fiction illustrated children’s books.
Education
Universiteit Maastricht, The Netherlands
September 2008 – July 2009
MA Arts and Sciences (Cultural Sciences)
Thesis: Cultural Trauma in Literature GPA: 7.5
Universiteit Maastricht, The Netherlands
September 2005 – August 2008
BA European Studies
GPA: 7.5Institut Pilâtre de Rozier, Metz, France
September 2003 – July 2005
Baccalauréat Littéraire
Grade: 15.18, mention bien (with distinction)Gymnasium Gerresheim, Düsseldorf, Germany
September 1999 – July 2003
Portraits by Paola Fleming.
All other photography on this website is my own, taken on hiking trips around the world.